Hi, I'm Paul Adams, a hybrid product designer / product manager mostly working to help build new social platforms. I'm @padday around the web, so say hi!

I wrote a book on social design and marketing. I speak at a lot of conferences + events. I'm trying hard to find time to write on my blog. Fortune magazine called me "one of Silicon Valley's most wanted", which was a very nice thing indeed.


05/2013 - Present Head of Product Design

We have an incredibly exciting vision at Intercom. Our goal is to create the best way for web businesses to communicate with their customers. We are growing very fast and aim to be a very successful, meaningful company.


01/2011 - 05/2013 Global Head of Brand Design

I absolutely loved working at Facebook.

I spent roughly the first half of my time working as a Product Manager in the Ads group, looking after all the ad units that our users experienced. Working with a team of engineers, a designer and 5 product marketing manager (product teams at Facebook are very small), we were trying to invent new types of advertising based on social interactions.

Being a PM was fantastic experience but I missed design and was eager to go deeper into the brand and agency world to learn more about it. So I spent the second half of my time at Facebook working with the top external partners. I ran fast sprint style product design projects with Nike, Starbucks, P&G, Unilever, Coca-Cola, GE and others.

I also became one of Facebook's primary public speakers, speaking at events like the Cannes Lions, at many design conferences, and at many advertising agency events.


02/2007 - 12/2010 Senior User Experience Researcher

At Google I mostly worked on early Mobile projects, Gmail, YouTube, Google Buzz and Google+. I was primarily a UX Researcher but also spent plenty of time doing concept design work.

I did a lot of formative research on how people communicate, and how new Internet technologies were helping mediate communication between people. That led to a narrative that is now one of the most viewed presentations online, and became of foundational sharing/friending/communication model for Google+.


09/2004 - 02/2007 User Experience Consultant

At Flow I learned my trade as a UX Researcher and Interaction Designer. Highlightes included researching how Vodafone call centre staff interact and source information for customers, working on BBC Sport, designing better ways for citizens to understand tax through UK Government websites, and a leading a complete redesign of The Guardian's website.

My best project there was also my last, a redesign of London Underground's real time communication (yes those magentic boards). I still think it was one of the best pieces of design work I've ever done, and it sadly never saw the light of day for bureaucratic and political reasons :-(


01/2003 - 09/2004 Product Design Engineer

At Dyson my highlights included being a member of the small team that designed Japan’s best selling vacuum cleaner and the first US slimline upright cleaner, initiating Dyson’s first user research studies, and generally having a great time with other young graduate designers.


09/2000 - 09/2001 Product Designer

Designed in-store retail displays for clients including Vodafone, O2, Primark and Tesco. Implemented the introduction of digital 3D modeling + animation into the design process which was pretty exciting at the time.


09/1999 - 06/2000 Automotive Product Designer

Designed new automotive interior concepts focusing on the needs of the older user.


2001 - 2002 Master of Science in Interactive Media from UL

Major project work and thesis on tangible interfaces for childrens interactive TV. Published a research paper from my thesis.

1996 - 2000 Bachelor of Design in Industrial Design from NCAD