Hello!
My name is Paul Adams and this is Think Outside In. The biggest thing going on here is my blog.
I'm at my best when working as a Design Strategist, helping teams understand their customers' needs, and making that understanding actionable through visual communication, storytelling and conceptual design. I've been doing this for over 8 years. A brief summary of my experience is below. I'm from Sligo in north west Ireland, and have spent a considerable amount of time living in Dublin and London. I currently live in San Francisco. I take far too many pictures of people's behaviour and good/bad customer experiences. I talk about them on Posterous and archive them on Flickr.
I like talking to people face to face rather than through computers, so please drop me a line, or connect on Linked In!

Google 2007 - Present
User Experience Researcher
Lead researcher for 'Social'.
Currently working in the Apps team, previously 2 years in Mobile.
Have conducted research in US, UK, India, China and Japan. Worked on Gmail, Latitude, YouTube + much more under wraps.
I work with teams to set goals, conducting field and lab research to ongoing research questions.

Flow 2004 - 2007
User Experience Consultant
Engaged clients with all parts of the product development process, from proposition and concept (conducting strategic research and conceptual design) to execution (validation research, detailed interaction design).
Clients worked with included the BBC, The Guardian, Vodafone, Betfair, London Underground, the UK Government and Standard Life.

Dyson 2003 - 2004
Product Designer
Worked on the small teams that designed Japan's best seling vacuum and the first Dyson slimline upright.
Pioneered user research as part of the design and development process. Argued for and led Dyson's first field research to test new concepts.

Perfix 2000 - 2001
Product Designer
Designed retail interiors and POP displays for clients including Vodafone and O2.

Faurecia 1999 - 2000
Automotive Designer
Worked on new concepts for automotive seating.