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Amazon.com is siloed and broken

I am a loyal customer at Amazon.co.uk. Everything there works swimmingly. They know who I am, and provide me with recommendations.

I have just moved to the US. To deliver to my new home, I need to use Amazon.com. Not ideal, but that’s ok, I expect that they still know who I am, and what I like. Unfortunately not:

Do the good folk at Amazon in the UK not talk to their colleagues in the US? Consider this alternative customer experience, told to me recently:

So I’m flying business class with Singapore Airlines. I’m in their lounge, having a Gibson Martini. I then move on to board the flight. Upon entry to the plane, the staff not only greet me by name, but they ask if I would like to continue drinking the same kind of Gibson Martini that I was enjoying in the lounge. Their staff had passed on my preferences, and it was a delightful customer experience.

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5 Comments on “Amazon.com is siloed and broken”

  1. #1 RYErnest
    on Nov 30th, 2008 at 5:58 am

    Nice post u have here :D Added to my RSS reader

  2. #2 Leisa Reichelt
    on Dec 5th, 2008 at 12:17 pm

    ah yes, the perils of moving from one continent to the next.

    wait until you try to:
    a) buy something on PayPal using your US address (if you set it up in the UK), and
    b) buy something on iTunes using a US creditcard (if you set it up using a UK creditcard)

    not fun.

  3. #3 Johnny
    on Dec 18th, 2008 at 1:43 am

    I can log in to Amazon.com with my Amazon UK account. I have bought things from Amazon.fr and Amazon.de too without problems. The sites don’t have single sign-on but that’s not a big hardship as it’s only very rarely that I do this (about once a year).
    May be there are some anti-fraud rules in the system that recognise you as a dodgy character…

  4. #4 Paul
    on Dec 19th, 2008 at 3:42 pm

    Interesting that your account works Johnny. The thing with an online business is that customer service is hard for me to engage with. I can’t walk into the Amazon “shop” to try and get this fixed. :(

  5. #5 Sven
    on Aug 5th, 2010 at 5:03 am

    I lately had the fortune, to have to contact the customer service of amazon.de . It was a great experience. and something i did not expect. the have this service, were you give your fon-number and the call you back on click. it worked. very friendly support staff on the other end of the line. funny thing was. the problem was my fault. i only got that, while talking to the guy from customer service.

    and what did he say? “have a nice day and thanks, that i could help you.” i was stunned. positively stunned. but thinking about it. there was an error message, that did not help me any further. would that message have told me, that there was a login problem (i had to veryfy something with the numbers of my banking account) i would have checked and found my mistake myself.

    So a great customer service, but faulty UX from amazon. I know, this is quite an old posting, but i thought, my 2 cents could contribute a little to the amazon-topic.

    greetings from germany.

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A blog by Paul Adams. I work as a UX Researcher for Google. Previously worked as an Interaction Designer for Flow and Industrial Designer for Dyson. The thoughts here are my own, not my employers :)

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