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Social Obligation

One thing I’ve seen bubbling up in various research studies is the notion of “Social Obligation”. Here’s an example:

“I received a friend request on Facebook from a guy called Tom. He’s a friend of a good friend of mine but I don’t really know him. To be honest, I’m not sure I like him, and I don’t really want to connect with him on Facebook. But I see this guy about once every couple of months, out drinking, and I feel obliged to accept his request due to the social awkwardness that is inevitible otherwise next time we meet.”

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A blog by Paul Adams. I work as a UX Researcher for Google. Previously worked as an Interaction Designer for Flow and Industrial Designer for Dyson. The thoughts here are my own, not my employers :)

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