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Bank of America offer over 400 different credit cards. Why?

Jan 3rd, 2009
by Paul.

Bank of America proudly offer a choice of over 400 different credit cards.

Bank of America offers 400 different credit cards

How could this choice ever be a good customer experience?

In financial matters, most people need simplicity, now more than ever.

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1 Comment on “Bank of America offer over 400 different credit cards. Why?”

  1. #1 Juan Torres
    on May 25th, 2010 at 11:38 am

    i am not a fan of having credits and getting credits cards.*.’

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A blog by Paul Adams. I work as a UX Researcher for Google. Previously worked as an Interaction Designer for Flow and Industrial Designer for Dyson. The thoughts here are my own, not my employers :)

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