Archive for September, 2009

September 29, 2009 6

Four steps to a meaningful Social Web

By in Sociability

Our real life relationships are not bounded by accepting/ignoring/blocking/following, they are far more complicated than that. The social web is still very early in its development and is likely to take years to mature. We’re only yet building Connections and Groups. Relationships are starting to form in places as systems learn from people’s interactions (email, [...]

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September 17, 2009 0

The local maximum of social media

By in Brand, Sociability, Social Media

Tara Hunt as published a nice presentation on how people need to “forget about social media strategies, and think about customer-centric business strategies”. I’ll add another layer of complexity. They also need to stop thinking about what people do on the web, and start thinking about how the web fits into the rest of people’s [...]

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September 16, 2009 2

The misperception of “real time”

By in Brand, Social Media

Many people are excited about “real time”. Technologists get excited by updates in real time, news in real time; marketers get excited about customer feedback in real time. But what is real time? I’d argue that when we think about real time, we should be thinking more holistically about how people form memories and brand [...]

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September 10, 2009 0

Retaining context in live update streams

By in Interaction Design

When designing live update streams, it’s easy to assume that people are following along all the time. But many people drop in and out, following along for short bursts at a time. Here’s a nice example of adding in context to the live stream from the BBC. It doesn’t assume that the viewer already knows [...]

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