Our real life relationships are not bounded by accepting/ignoring/blocking/following, they are far more complicated than that. The social web is still very early in its development and is likely to take years to mature.
We’re only yet building Connections and Groups. Relationships are starting to form in places as systems learn from people’s interactions (email, IM, [...]
Posts from ‘September, 2009’
Four steps to a meaningful Social Web
The local maximum of social media
Tara Hunt as published a nice presentation on how people need to “forget about social media strategies, and think about customer-centric business strategies”. I’ll add another layer of complexity. They also need to stop thinking about what people do on the web, and start thinking about how the web fits into the rest of people’s [...]
The misperception of “real time”
Many people are excited about “real time”. Technologists get excited by updates in real time, news in real time; marketers get excited about customer feedback in real time.
But what is real time?
I’d argue that when we think about real time, we should be thinking more holistically about how people form memories and brand perceptions. People’s [...]
Retaining context in live update streams
When designing live update streams, it’s easy to assume that people are following along all the time. But many people drop in and out, following along for short bursts at a time. Here’s a nice example of adding in context to the live stream from the BBC. It doesn’t assume that the viewer already knows [...]