Why do people ‘like’ things on social networks?
It would be easy for us to assume that it is because they liked the content. But it is a bit more complicated than that. It’s a combination of the content, and the person who posted it.
People sometimes ‘like’ content, not because they actually like it, but because [...]
Measuring ROI on social network activity is hard for marketers. Many use ‘number of fans’ or ‘number of followers’ as a success metric. If the number trends upward, things are good. However, in research, I’ve often seen people become embarrassed by the brands/companies that they have become a fan of.
“My friend told me to join [...]