Here’s an outline of the book’s content. What sounds most interesting? What sounds least interesting? What parts sound like they would help you most in your job? 1. Introduction The shift towards a social web How the social web is changing marketing and advertising How technology doesn’t change many aspects of human behavior How technology [...]
Archive for February, 2010
February 17, 2010
10
I’m writing a book about the social web
By Paul Adams in BookI’m writing a book. It’s due out in August. Here’s an elevator pitch – I’d love feedback: Social Circles How offline relationships influence online behavior, and what it means for design and marketing We are witnessing a fundamental shift in the structure of the web. We’re moving from a world of content and consumption, to a [...]
Tags: Book
