Here’s an outline of the book’s content. What sounds most interesting? What sounds least interesting? What parts sound like they would help you most in your job? 1. Introduction The shift towards a social web How the social web is changing marketing and advertising How technology doesn’t change many aspects of human behavior How technology [...]
Feb, 2010
I’m writing a book. It’s due out in August. Here’s an elevator pitch – I’d love feedback: Social Circles How offline relationships influence online behavior, and what it means for design and marketing We are witnessing a fundamental shift in the structure of the web. We’re moving from a world of content and consumption, to a [...]
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
