Posts from ‘February, 2010’

Here’s an outline of the book’s content.
What sounds most interesting? What sounds least interesting?
What parts sound like they would help you most in your job?
1. Introduction
The shift towards a social web
How the social web is changing marketing and advertising
How technology doesn’t change many aspects of human behavior
How technology does change some things
Why people need to [...]

I’m writing a book. It’s due out in August. Here’s an elevator pitch - I’d love feedback:
Social Circles
How offline relationships influence online behavior, and what it means for design and marketing
We are witnessing a fundamental shift in the structure of the web. We’re moving from a world of content and consumption, to a world where [...]