Marketers are trying hard to increase their number of fans on Facebook and followers on Twitter. This makes sense. It gives them an audience of people who expressed an interest in what they have to offer. The question marketers need to ask is what they are going to do with all these new fans and [...]
Archive for April, 2010
April 14, 2010
23
Eight types of friendship
By Paul Adams in Book, SociabilityIn their book on friendship, Liz Spencer and Ray Pahl identified 8 different types (based on their research). Associates were people who only shared a common activity, like a hobby or a sport. Useful contacts were people who shared information and advice, typically related to work or advancing ones career. Favor friends were people who [...]
Tags: friendship
April 12, 2010
15
Presenting ‘The Real Life Social Network’ at the IA Summit
By Paul Adams in UncategorizedA few days ago I gave a talk at the IA Summit on ‘The Real Life Social Network’. Bridging the gap between our online and offline social network View more presentations from Paul Adams. Here’s the core diagram I spoke around.
