Archive for April, 2010

April 17, 2010 7

The fans + followers arms race

By in Advertising, Social Media

Marketers are trying hard to increase their number of fans on Facebook and followers on Twitter. This makes sense. It gives them an audience of people who expressed an interest in what they have to offer. The question marketers need to ask is what they are going to do with all these new fans and [...]

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April 14, 2010 23

Eight types of friendship

By in Book, Sociability

In their book on friendship, Liz Spencer and Ray Pahl identified 8 different types (based on their research). Associates were people who only shared a common activity, like a hobby or a sport. Useful contacts were people who shared information and advice, typically related to work or advancing ones career. Favor friends were people who [...]

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April 12, 2010 15

Presenting ‘The Real Life Social Network’ at the IA Summit

By in Uncategorized

A few days ago I gave a talk at the IA Summit on ‘The Real Life Social Network’. Bridging the gap between our online and offline social network View more presentations from Paul Adams. Here’s the core diagram I spoke around.

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