Last week I learned that if you ‘Like’ something on Facebook, you give that entity permission to put updates (read: ads) in your newsfeed. Yesterday a friend emailed me a link to watch the new Nike World Cup 2010 ad. It was recommended from a friend, so I was pretty motivated to watch it – [...]
A blog by Paul Adams
Paul works in the product team at Facebook, working on new ways for the platform to support marketers and advertisers.
Prior to Facebook, Paul led social research at Google, and his work was the foundation for Circles in Google+. He also worked on Gmail, Mobile and YouTube.
Grouped, Paul's new book is out now!
It will help you understand:- Why the web is being rebuilt around people.
- What people share and why.
- Who people share with and how messages spread.
- Why this is critical knowledge for the future of marketing.
