I’m sure we’re all familiar with the model that includes early adopters and laggards. Some people embrace your new product early and evangelize it to their connections. Others wait, and adopt it once there is a critical mass. Many think of early adopters as having certain characteristics. We think of them as people who have [...]
Oct, 2010
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
