Much marketing activity in the last ten years has been focused on finding and seeding messages with “influentials” – people who have a high number of connections, and are thought capable of setting off cascades of a message. Based on a lot of research since The Tipping Point was published over ten years ago, we’re [...]
May, 2011
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
