Much marketing activity in the last ten years has been focused on finding and seeding messages with “influentials” – people who have a high number of connections, and are thought capable of setting off cascades of a message. Based on a lot of research since The Tipping Point was published over ten years ago, we’re [...]
A blog by Paul Adams
Paul works in the product team at Facebook, working on new ways for the platform to support marketers and advertisers.
Prior to Facebook, Paul led social research at Google, and his work was the foundation for Circles in Google+. He also worked on Gmail, Mobile and YouTube.
Grouped, Paul's new book is out now!
It will help you understand:- Why the web is being rebuilt around people.
- What people share and why.
- Who people share with and how messages spread.
- Why this is critical knowledge for the future of marketing.
