The most important factor when trying to persuade consumers to purchase or tell their friends about your brand, is your perceived credibility. People need to know that you are authentic, that what you say is true, that you can be trusted. Research study after research study shows that perceived credibility will make or break a [...]
Jun, 2011
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
