Writing a book about social interaction is a strange experience because the minute the book hits the printing press, you start to uncover more and more new material that could have been included and you start to think about new things. I’m very lucky to be working in product development at Facebook, and am surrounded by some of the best minds in marketing and advertising. My daily conversations at work make me think about new areas, new combinations of ideas, new frameworks, and new possibilities for the future. For example, since the book was finished, I have started to read and think about the history of media technology, and how that might inform how people approach new media technologies today and in the future. I’ve also started to think a bit more about the relationship between homophily and influence. (This is largely because of some great conversations with my colleague Eytan Bakshy. Eytan is one of the brightest minds in this space and if you like this stuff, you should follow his work – he has some new papers coming out soon).
On my personal Twitter account, I’ve generally tried to keep the signal to noise ratio high (I post about my personal life on my Facebook account). I only tweet once every day or two despite reading tons of articles every day. This reading helps me form my thoughts, and as one of the most common pieces of feedback I’ve received about the book is that the references are really helpful, it made sense to create a new Twitter account for the book, where I will tweet the stuff I’m reading (with some quality control :). Think of it as a living extended bibliography for the book.
So, you can follow the book here @GroupedTheBook. I’ve dropped in a few articles I’ve recently to give you an idea of what I’ll post there. I’d love to hear thoughts if you read the articles I link to, and I hope to find new articles through the books’ followers. I hope you find the ongoing conversation helpful!