Author Archive

January 27, 2012 6

How and why we communicate with others

By in Book

This is chapter 2 of my book Grouped. You you like and want to read the rest, you can do so here!   HOW AND WHY WE COMMUNICATE WITH OTHERS   WHY WE TALK We talk to survive The desire to communicate is hard-wired into all of us. It was an effective survival mechanism for [...]

January 16, 2012 4

A book is never done

By in Book

Writing a book about social interaction is a strange experience because the minute the book hits the printing press, you start to uncover more and more new material that could have been included and you start to think about new things. I’m very lucky to be working in product development at Facebook, and am surrounded [...]

January 13, 2012 4

Shift 1 – Exponentially increasing information will dramatically change marketing

By in Advertising, Marketing, Social Media

When I was growing up, we had a set of encyclopedias in our house. I often looked at these encyclopedias as a child, and thought that if I read all of them, I’d know almost everything (Of course, I never did read all of them). The access I had to information was bounded by what [...]

January 9, 2012 15

Why the Olympics social media ban for volunteers is idiotic

By in Musing

Earlier on Twitter I posted that the social media ban on volunteers at the Olympics is idiotic. Let me explain why: 1. It’s a huge missed opportunity. Imagine if the organisers had decided to embrace social media from the volunteers. Imagine the moments that would be captured that couldn’t have ever been captured by the [...]

January 6, 2012 2

Five major shifts

By in Musing

Lately, I’ve been talking to people about five major shifts that I see happening. Each is big enough to warrant a post of its own, so over the next few days I’ll write about each individually, and then write a post about what it means to think of them in combination. I’ll link to all [...]

December 29, 2011 3

How to understand Facebook: Use it.

By in Social Media

One of the most common set of questions I’m asked by people trying to understand the rise of the social web, and how it will impact their business is: Is Facebook a fad? Why do people spend so much time using it? How does Facebook work? Why are businesses on it? In almost all cases [...]

December 18, 2011 23

Stop talking about “social”

By in Social Media

As I read, watch and listen to other people describe the changes in our industry, I’m consistently seeing two problems: – Not enough people are recognizing that the web is being fundamentally rebuilt around people, and that this is going to change how all of us do business. – Too many of the people who [...]

December 13, 2011 7

We communicate with four, but consume from many more.

By in Sociability

When I talk about how how social networks are structured, certain things always resonate with people. One of these is that although the average Facebook user has 130 friends, they only communicate directly with four of those people in any given week. Direct communication includes likes and comments on their posts, posts on their wall, [...]

December 11, 2011 7

Forget destinations. Your brand is everywhere and nowhere.

By in Marketing

We’ve been conditioned to think about destinations for our marketing activity. Our physical store, our website, our micro-site, our e-commerce site. Many ad dollars are spent on driving traffic to specific destinations, where we’re confronted with a very controlled experience designed to elicit specific reactions and build specific perceptions and associations. This has been especially [...]

December 11, 2011 5

Facebook and one-night stands

By in Marketing

Many people ask me for tips on being successful on the Facebook platform. There are many answers to this question, but for the most part, people don’t need tactical tips, they need to change their whole approach. Over the past 50 years, the advertising industry has taught us to think about campaigns. One off efforts [...]

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