More than once in the past I’ve been criticized for over-simplifying and over-generalizing research findings and for making bold claims that go beyond the scope of the research. But I’ve continued to do it, because I think when done correctly, it’s the best way to get people to act on the insight you generate. I’ve [...]
Tags: Thank You Economy
Last week we ran some research in the lab. We were testing comprehension of some new concepts in the communication space. Usually this would be straightforward – create screens/flows for key tasks and see if people understand what is going on and what to do next. The issue though is that sociability is full of [...]
Paul works in the product team at Facebook, working on new ways for the platform to support marketers and advertisers.
Prior to Facebook, Paul led social research at Google, and his work was the foundation for Circles in Google+. He also worked on Gmail, Mobile and YouTube.
Grouped, Paul's new book is out now!
It will help you understand:
