Last night I attended Designology, a well run panel by brand consultancy Landor. For most of the conversation, I was nodding my head in agreement: “design is a process”, “the design process needs to be collaborative and involve stakeholders”, “your solutions are only as good as the questions you ask”, “good ideas come from everywhere”, [...]
Posts under ‘Theory’
Outside In Thinking
The way we do business is broken. We do business from the inside out, but it should be the other around. Our internal business silos make for terrible customer experiences.
What good is a great website if your in-store staff are rude?
What good is a great online purchasing tool if people don’t understand what you sell?
Customer [...]