Recently I participated in two events which are now consumable online. I was a guest on Tummelvision, an excellent podcast by Heather Gold, Deborah Schultz, & Kevin Marks! Our conversation starts about 22 minutes in – check it out here: http://tummelvision.tv/2011/08/19/tummelvision-77-paul-adams-on-google-facebook-and-social-circles/ I was also delighted to participate in UX Week, an excellent conference run by Adaptive Path. Here’s the video [...]
Here is a draft outline of the Table of Contents for my new book Grouped. The sections are working titles – I’ll change them once I finish the content. They will read more like the first one i.e. a concluding statement. Any feedback on the content covered? What parts interest you the most and the [...]
In the last couple of weeks there has been plenty of speculation around: – Why I left Google – What happened to my book ‘Social Circles’ – What I’m working on at Facebook I never intended to write publicly about why I left Google, but it seems necessary to give people some facts that they [...]
Disclaimer reminder: I currently work at Facebook and worked on Google+ up until the end of 2010. This post does not reflect anything I did at Google, or anything I’m doing at Facebook, and is simply my personal opinion about the state of the world. Since Google+ launched last week, many people have been asking [...]
The most important factor when trying to persuade consumers to purchase or tell their friends about your brand, is your perceived credibility. People need to know that you are authentic, that what you say is true, that you can be trusted. Research study after research study shows that perceived credibility will make or break a [...]
Much marketing activity in the last ten years has been focused on finding and seeding messages with “influentials” – people who have a high number of connections, and are thought capable of setting off cascades of a message. Based on a lot of research since The Tipping Point was published over ten years ago, we’re [...]
I’ll be speaking at a few conferences this year, details below. If you’re at any of them, please find me and say hello! How Your Customers’ Social Circles Influence What They Buy, What They Do and Where They Go Web 2.0 Expo, San Francisco 30th March Designing for Social Change (Keynote) UPA, Atlanta 22nd June [...]
When it comes to seeking out knowledgable others about our work, we have a reputation problem. The people who have the highest reputation scores are usually the people who are the most public. Offline we all know who to turn to ask advice on specific things. Specific people we work with now and people we’ve worked [...]
There is an interesting thread on Quora about measuring online influence, with some solid ideas from Brian Solis, Karl Long and others. My contribution to the discussion was to get people to stop thinking about influence as something unidirectional, and think of it as bidirectional: The problem I see with most of the tools claiming [...]
Skype recently suffered a well documented outage. As a sign of the value they place in their customers, they offered a credit voucher – a gesture I appreciated. What is interesting is that the execution used two different ways to talk about the same thing, with very different emotional results. When I saw the first [...]
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
