Compare the evolution of the London Underground map. From the original schematic map: to today’s map (photo I took in 2008): This is a great example of really poor interruption marketing. This map serves an important function. Is this really an appropriate place for IKEA to try and boost brand awareness? (For a fantastic overview [...]
You can walk into any bar on any street and immediately make conclusions about whether it is for you. How bright or dark is it? How clean or dirty is it? What’s on tap, Budweiser or India Pale Ale? What’s on the walls? Who is in there? What age are they? What are they wearing? [...]
Recently, I’ve had a bunch of people ask me for book recommendations – usually what UX books I rate highly and re-read or return to for information. So here’s a list of a few that not everyone might have come across, and why I find them particularly useful. They are not all UX books, but [...]
I’m sure we’re all familiar with the model that includes early adopters and laggards. Some people embrace your new product early and evangelize it to their connections. Others wait, and adopt it once there is a critical mass. Many think of early adopters as having certain characteristics. We think of them as people who have [...]
When companies are measuring success, many fail to account for hidden metrics. Direct marketing campaigns fail to account for the number of people they upset by sending them “spam.” When people count how many others “liked” something online, they fail to account for the number of people who “disliked” it. Take Levi’s. I love Levi’s – five of my [...]
Many people have asked me about some of the references for my Real Life Social Network talk. So here they are. I’m truly standing on the shoulders of others. For the most part, I’ve taken other people’s research and synthesized it, looking for patterns and trying to figure out how it all relates together. I [...]
Things have been quiet – I just finished writing the final drafts for my book. Big deadline over, so I’ll be blogging a lot over the next few months, introducing some ideas from the book. Next week I’m excited to speak at the VTM web design conference. Here is an outline of my talk. What [...]
Last week I learned that if you ‘Like’ something on Facebook, you give that entity permission to put updates (read: ads) in your newsfeed. Yesterday a friend emailed me a link to watch the new Nike World Cup 2010 ad. It was recommended from a friend, so I was pretty motivated to watch it – [...]
I’d love to hear more feedback as I write the book. I’ve completed final(ish) drafts the following chapters: – The Real Life Social Network – Relationships – Influence This weekend I’m finishing the chapter on Privacy. Let me know if you’d like to read a draft on any of the chapters and provide feedback! We [...]
Marketers are trying hard to increase their number of fans on Facebook and followers on Twitter. This makes sense. It gives them an audience of people who expressed an interest in what they have to offer. The question marketers need to ask is what they are going to do with all these new fans and [...]
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
