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• A blog by Paul Adams

  Paul works in the product team at Facebook, working on new ways for the platform to support marketers and advertisers.

  Prior to Facebook, Paul led social research at Google, and his work was the foundation for Circles in Google+. He also worked on Gmail, Mobile and YouTube.

  Grouped, Paul's new book is out now!
  It will help you understand:

  • Why the web is being rebuilt around people.
  • What people share and why.
  • Who people share with and how messages spread.
  • Why this is critical knowledge for the future of marketing.

  

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• Recent Posts

  • How and why we communicate with others
  • A book is never done
  • Shift 1 – Exponentially increasing information will dramatically change marketing
  • Why the Olympics social media ban for volunteers is idiotic
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  • How to understand Facebook: Use it.
  • Stop talking about “social”
  • We communicate with four, but consume from many more.
  • Forget destinations. Your brand is everywhere and nowhere.
  • Facebook and one-night stands

• Recent Comments

  • dicas para emagrecer com saude on Why marketers misunderstand Facebook
  • Matthew Ryan Hill on Why I left Google. What happened to my book. What I work on at Facebook.
  • Transparency vs Asymmetrical Information | WD22 – Best portal world wide web on Why I left Google. What happened to my book. What I work on at Facebook.
  • SEO Enterprise-Transparency vs Asymmetrical Information on Why I left Google. What happened to my book. What I work on at Facebook.
  • Marketing & Branding: Talkable is Bankable | Behind the Mic on How and why we communicate with others

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