A month ago I heard Mari Luangrath speak at the IDEA conference in Toronto. The theme of the conference was “Social and Experience Design” and Mari was speaking to us as someone who had built a successful business using only social media tools. How had she done it? What advice would she give other businesses?
As [...]
Posts Tagged ‘Brand’
How to build a business using social media (Answer: Offline interactions)
Why Sidewiki doesn’t change any branding fundamentals
A lot of people are upset because Sidewiki allows people to comment on their site without them having control over those comments. They can say whatever they want about you, and you can’t control it.
But this is not new. People have been talking good and bad about brands for decades. It may not have been [...]