The way we do business is broken. We do business from the inside out, but it should be the other around. Our internal business silos make for terrible customer experiences.
What good is a great website if your in-store staff are rude?
What good is a great online purchasing tool if people don’t understand what you sell?
Customer [...]
A blog by Paul Adams. I work as a UX Researcher for Google. Previously worked as an Interaction Designer for Flow and Industrial Designer for Dyson. The thoughts here are my own, not my employers :)
Where I'm at...