Tara Hunt as published a nice presentation on how people need to “forget about social media strategies, and think about customer-centric business strategies”. I’ll add another layer of complexity. They also need to stop thinking about what people do on the web, and start thinking about how the web fits into the rest of people’s [...]
Homophily on Wikipedia Homophily (i.e., love of the same) is the tendency of individuals to associate and bond with similar others. The presence of homophily has been discovered in a vast array of network studies. Within their extensive review paper, McPherson, Smith-Lovin and Cook (2001) cite over one hundred studies that have observed homophily in [...]
One thing I’ve seen bubbling up in various research studies is the notion of “Social Obligation”. Here’s an example: “I received a friend request on Facebook from a guy called Tom. He’s a friend of a good friend of mine but I don’t really know him. To be honest, I’m not sure I like him, [...]
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
