Marketers are trying hard to increase their number of fans on Facebook and followers on Twitter. This makes sense. It gives them an audience of people who expressed an interest in what they have to offer.
The question marketers need to ask is what they are going to do with all these new fans and followers. [...]
A blog by Paul Adams. I work as a UX Researcher for Google. Previously worked as an Interaction Designer for Flow and Industrial Designer for Dyson. The thoughts here are my own, not my employers :)
Where I'm at...