Why do people ‘like’ things on social networks? It would be easy for us to assume that it is because they liked the content. But it is a bit more complicated than that. It’s a combination of the content, and the person who posted it. People sometimes ‘like’ content, not because they actually like it, [...]
Liking
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
