Why do people ‘like’ things on social networks? It would be easy for us to assume that it is because they liked the content. But it is a bit more complicated than that. It’s a combination of the content, and the person who posted it. People sometimes ‘like’ content, not because they actually like it, [...]
Tags: Liking
Paul works in the product team at Facebook, working on new ways for the platform to support marketers and advertisers.
Prior to Facebook, Paul led social research at Google, and his work was the foundation for Circles in Google+. He also worked on Gmail, Mobile and YouTube.
Grouped, Paul's new book is out now!
It will help you understand:
