Are you thinking inside out? Rotating Header Image

Posts Tagged ‘Lufthansa’

Reinforcing / Changing brand perceptions

I exited the BART station in downtown San Francisco to be greeted by two lovely girls, decked out in nice Lufthansa uniforms asking if I wanted a free breakfast bag. Yes, please.

Presumably the goal of this marketing activity was to increase awareness of, and improve people’s perceptions of Lufthansa by challenging their expectations of bad [...]

A blog by Paul Adams. I work as a UX Researcher for Google. Previously worked as an Interaction Designer for Flow and Industrial Designer for Dyson. The thoughts here are my own, not my employers :)

Where I'm at...