Posts Tagged ‘Outside In Thinking’

January 20, 2009 1

Finding the next opportunity

By in Innovation

On one afternoon in a shopping district in Tokyo, I noticed two instances of people counting in order to observe larger patterns. The two guys on the left have a sheet with colour palettes, and are marking the number of people they see wearing certain colours. The guy on the right has a clicker, and [...]

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November 26, 2008 0

Outside In Thinking

By in Theory

The way we do business is broken. We do business from the inside out, but it should be the other around. Our internal business silos make for terrible customer experiences. What good is a great website if your in-store staff are rude? What good is a great online purchasing tool if people don’t understand what [...]

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