Posts Tagged ‘Real Time’

September 16, 2009 2

The misperception of “real time”

By in Brand, Social Media

Many people are excited about “real time”. Technologists get excited by updates in real time, news in real time; marketers get excited about customer feedback in real time. But what is real time? I’d argue that when we think about real time, we should be thinking more holistically about how people form memories and brand [...]

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