Adding sharing functionality to everything is all the rage these days. I often hear people ask “How can we make our product social?”, or suggest that we “Add a share button“. Focusing on sharing misses the point. None of your users’ goal is “to share”. Sharing is a means to an end. They are sharing [...]
Sharing
-
A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
