Adding sharing functionality to everything is all the rage these days. I often hear people ask “How can we make our product social?”, or suggest that we “Add a share button“. Focusing on sharing misses the point. None of your users’ goal is “to share”. Sharing is a means to an end. They are sharing [...]
Tags: Sharing
Paul works in the product team at Facebook, working on new ways for the platform to support marketers and advertisers.
Prior to Facebook, Paul led social research at Google, and his work was the foundation for Circles in Google+. He also worked on Gmail, Mobile and YouTube.
Grouped, Paul's new book is out now!
It will help you understand:
