The perception of one’s brand is an aggregation of every single interaction with that brand. Yet in my experience, brand owners don’t focus enough attention on the little things. The many micro-interactions that reinforce or change perceptions. Here is a nice example of what I mean by the little things. Before Google, Sun Microsystems occupied [...]
A blog by Paul Adams. I work as a UX Researcher for Google. Previously worked as an Interaction Designer for Flow and Industrial Designer for Dyson. The thoughts here are my own, not my employers :)
Where I'm at...