Pear Analytics just published a whitepaper stating that 40% of tweets are “pointless babble”. This research has been captured by the mainstream media, as well as many blogs. The main conclusion I took from this research is that I won’t be hiring Pear Analytics anytime soon. The research method is so poor that any conclusions [...]
Tags: Twitter
Top English footballer Darren Bent just got himself in trouble for Tweeting his feelings about his proposed transfer to another club. There is something the same and different about this. Same: Famous people say stupid things in public all the time. This is no different than saying things you will regret in TV interviews or [...]
Tags: Twitter
Stowe Boyd over at /Message writes a nice post questioning some Twitter metrics and analysis being thrown around. I have suggested for a longtime that to ‘get’ Twitter you need to follow 100 people at least, for several weeks. This cursory recitation of stats suggests that there are thousands of users out there happily communing [...]
Tags: Twitter
Messy reality 1: Perceived effort outweighs perceived benefit I’m on Twitter, have been for ages, and have lots of friends and followers. The problem is that out of the 30 people I care about most in the world, only 1 is on Twitter. Out of those 30, almost all use personal email everyday, are online, [...]
Tags: Ambient Intimacy, Twitter
Paul works in the product team at Facebook, working on new ways for the platform to support marketers and advertisers.
Prior to Facebook, Paul led social research at Google, and his work was the foundation for Circles in Google+. He also worked on Gmail, Mobile and YouTube.
Grouped, Paul's new book is out now!
It will help you understand:
