I’m starting to think about next year, what I want to get done, what I want our team (join us) to accomplish, what I’d love to see other companies build on our platform. Here are three trends I’m generally thinking about. Mobile. Obvious – but stop thinking about devices. That’s completely missing the point. Mobile is [...]
Generally I take a pretty long view at things and my public talks reflect that. I speak about things that are happening now, but will take 2-5 years to fully realize themselves. This means people often ask me for examples of great work happening now. Things people are doing that can inspire change in todays [...]
Next week I’m excited to be running a workshop at UX Week – an excellent annual event run by the good folks at Adaptive Path. I’m finalizing the details around what is in and what is out. Below is the draft agenda. If you are going I’d love to hear what you’d like me to [...]
Little experiments like this one by Errol Morris point to a macro shift in the visual arts from subjectively assessing design elements to objectively measuring design elements. It will take years to fully manifest itself, and will not go down well in much of the creative community, but it’s inevitable. When it is simple and [...]
Here is a talk I gave a few months ago explaining why Facebook is a new type of canvas for creative marketing. Let me know what you think!
I missed one thing in my last post – there is a role for heavyweight interaction in the future of advertising but it is very specific. Think back to how relationships form: through many, lightweight interactions over time. However, once that relationship has formed, and people are deeply committed on an emotional level, heavyweight interaction [...]
Technology is driving some dramatic shifts that will change the face of business, and change the fundamentals of marketing and advertising in particular. I’m constantly thinking about better ways to explain this to people, and about a month ago, I thought of something that resonates with almost everyone I talk to about it. So I [...]
This is chapter 2 of my book Grouped. You you like and want to read the rest, you can do so here! HOW AND WHY WE COMMUNICATE WITH OTHERS WHY WE TALK We talk to survive The desire to communicate is hard-wired into all of us. It was an effective survival mechanism for [...]
Writing a book about social interaction is a strange experience because the minute the book hits the printing press, you start to uncover more and more new material that could have been included and you start to think about new things. I’m very lucky to be working in product development at Facebook, and am surrounded [...]
When I was growing up, we had a set of encyclopedias in our house. I often looked at these encyclopedias as a child, and thought that if I read all of them, I’d know almost everything (Of course, I never did read all of them). The access I had to information was bounded by what [...]
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
