On one afternoon in a shopping district in Tokyo, I noticed two instances of people counting in order to observe larger patterns. The two guys on the left have a sheet with colour palettes, and are marking the number of people they see wearing certain colours. The guy on the right has a clicker, and [...]
Who will be the first large company to allow open commenting and conversation about their products and services on their public site? For example, I go to levis.com or toyota.com and I can wax lyrical about latest offerings with fellow interested folk. What’s the drive quality of this car model really like? How many miles [...]
In interaction design, it’s critical to get the flow of actions right. This is about relative priorities. Balancing the business needs (revenue) and user needs. Following is an example of getting it completely wrong, where the business priorities are met at the expense of a terrible user experience. RTE is Ireland’s national broadcaster. They provide [...]
Bank of America proudly offer a choice of over 400 different credit cards. How could this choice ever be a good customer experience? In financial matters, most people need simplicity, now more than ever.