When collecting baggage in Brasilia airport, huge windows allow you to see what is going on outside. You can see the aircraft you just disembarked from, and the progress of your bags from plane to baggage belt. Waiting you may be, but no waiting and wondering. Too many companies hide their processes from their customers. [...]
Mar, 2009
Last week we ran some research in the lab. We were testing comprehension of some new concepts in the communication space. Usually this would be straightforward – create screens/flows for key tasks and see if people understand what is going on and what to do next. The issue though is that sociability is full of [...]
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
