If you want to sell something to someone, you need to understand their likely future behaviour. What factors will influence what they’ll do next? One of the worst ways to do this is to ask them. People are very bad at predicting their future behaviour. Two of the best ways are:
- To look at their [...]
Posts from ‘April, 2009’
Stop advertising to individuals. Start advertising to their friends.
Homophily and Facebook
Homophily on Wikipedia
Homophily (i.e., love of the same) is the tendency of individuals to associate and bond with similar others. The presence of homophily has been discovered in a vast array of network studies. Within their extensive review paper, McPherson, Smith-Lovin and Cook (2001) cite over one hundred studies that have observed homophily in some [...]