If you want to sell something to someone, you need to understand their likely future behaviour. What factors will influence what they’ll do next? One of the worst ways to do this is to ask them. People are very bad at predicting their future behaviour. Two of the best ways are: – To look at [...]
Archive for April, 2009
April 22, 2009
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Stop advertising to individuals. Start advertising to their friends.
By Paul Adams in Musing
April 13, 2009
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Homophily and Facebook
By Paul Adams in SociabilityHomophily on Wikipedia Homophily (i.e., love of the same) is the tendency of individuals to associate and bond with similar others. The presence of homophily has been discovered in a vast array of network studies. Within their extensive review paper, McPherson, Smith-Lovin and Cook (2001) cite over one hundred studies that have observed homophily in [...]
Tags: Facebook
