If you want to sell something to someone, you need to understand their likely future behaviour. What factors will influence what they’ll do next? One of the worst ways to do this is to ask them. People are very bad at predicting their future behaviour. Two of the best ways are: – To look at [...]
Apr, 2009
Homophily on Wikipedia Homophily (i.e., love of the same) is the tendency of individuals to associate and bond with similar others. The presence of homophily has been discovered in a vast array of network studies. Within their extensive review paper, McPherson, Smith-Lovin and Cook (2001) cite over one hundred studies that have observed homophily in [...]
-
A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
