With regard to audience, I’ve seen people tend to make one of four types of status update on social networks: Private: I don’t want anyone to be able to see this, just a subset of people. Examples: photos of the kids, don’t want my boss to see comments on a night out, don’t want people [...]
Archive for August, 2009
August 17, 2009
3
Why Twitter is not 40% “pointless babble”
By Paul Adams in SociabilityPear Analytics just published a whitepaper stating that 40% of tweets are “pointless babble”. This research has been captured by the mainstream media, as well as many blogs. The main conclusion I took from this research is that I won’t be hiring Pear Analytics anytime soon. The research method is so poor that any conclusions [...]
Tags: Twitter
August 6, 2009
2
Last.fm, intrusive advertising, and good feedback
By Paul Adams in Advertising, Brand, Customer ExperienceI love last.fm. Normally it looks like this: Sometimes, they brand whole pages with big music events like Lollapalooza: I’m OK with this. It’s very much in the background, I can engage with it if I want, or I can ignore it. It doesn’t take away from my core experience at last.fm – listening to [...]
August 3, 2009
12
Personal Analytics and the social web ‘signal vs. noise’ problem
By Paul Adams in SociabilityLast year, my colleague Karen Groenink and I were doing some work around social software and put together a theory we called ‘Personal Analytics’. The problem we had observed was that in the most popular social software sites, there were very few feedback loops for the people publishing content. On top of that, these sites [...]
Tags: Personal Analytics
