Social networks are a minority of communication, and great behavioral advertising strategies will need to think beyond them, out into the world of phones and face-to-face interactions. Social networks plan to target advertising at people by first understanding where groups of friends exist, and then figuring out who is most influential within that group. By [...]
Oct, 2009
Adding sharing functionality to everything is all the rage these days. I often hear people ask “How can we make our product social?”, or suggest that we “Add a share button“. Focusing on sharing misses the point. None of your users’ goal is “to share”. Sharing is a means to an end. They are sharing [...]
A month ago I heard Mari Luangrath speak at the IDEA conference in Toronto. The theme of the conference was “Social and Experience Design” and Mari was speaking to us as someone who had built a successful business using only social media tools. How had she done it? What advice would she give other businesses? [...]
I’m a big believer in mental models and often structure research questions around them. From understanding news to finance to communication, I try to understand what people’s mental models are, and how we might better support them through design. Recently however, I’ve observed something that I hadn’t experienced before: the absence of a mental model. [...]
A lot of people are upset because Sidewiki allows people to comment on their site without them having control over those comments. They can say whatever they want about you, and you can’t control it. But this is not new. People have been talking good and bad about brands for decades. It may not have [...]
A nice example of Social Proof on Facebook. Also a nice example of someone crafting their public persona.
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
