Social networks are a minority of communication, and great behavioral advertising strategies will need to think beyond them, out into the world of phones and face-to-face interactions. Social networks plan to target advertising at people by first understanding where groups of friends exist, and then figuring out who is most influential within that group. By [...]
Archive for October, 2009
October 26, 2009
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Social networks need phone companies to create good advertising models
By Paul Adams in Advertising, Sociability
October 13, 2009
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Sharing is a means to an end. Design for the end.
By Paul Adams in SociabilityAdding sharing functionality to everything is all the rage these days. I often hear people ask “How can we make our product social?”, or suggest that we “Add a share button“. Focusing on sharing misses the point. None of your users’ goal is “to share”. Sharing is a means to an end. They are sharing [...]
Tags: Sharing
October 5, 2009
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Why Sidewiki doesn’t change any branding fundamentals
By Paul Adams in Advertising, BrandA lot of people are upset because Sidewiki allows people to comment on their site without them having control over those comments. They can say whatever they want about you, and you can’t control it. But this is not new. People have been talking good and bad about brands for decades. It may not have [...]
