As more people create more online content; from status updates to reviews, mentioning brands and businesses; identity and trust are increasing in importance. When faced with hundreds of comments about a restaurant, or thousands of reviews on a product you might buy, who the content was created by becomes much more important. Should you trust [...]
Dec, 2009
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
