As more people create more online content; from status updates to reviews, mentioning brands and businesses; identity and trust are increasing in importance. When faced with hundreds of comments about a restaurant, or thousands of reviews on a product you might buy, who the content was created by becomes much more important. Should you trust [...]
A blog by Paul Adams
Paul works in the product team at Facebook, working on new ways for the platform to support marketers and advertisers.
Prior to Facebook, Paul led social research at Google, and his work was the foundation for Circles in Google+. He also worked on Gmail, Mobile and YouTube.
Grouped, Paul's new book is out now!
It will help you understand:- Why the web is being rebuilt around people.
- What people share and why.
- Who people share with and how messages spread.
- Why this is critical knowledge for the future of marketing.
