As more people create more online content; from status updates to reviews, mentioning brands and businesses; identity and trust are increasing in importance.
When faced with hundreds of comments about a restaurant, or thousands of reviews on a product you might buy, who the content was created by becomes much more important. Should you trust these [...]
A blog by Paul Adams. I work as a UX Researcher for Google. Previously worked as an Interaction Designer for Flow and Industrial Designer for Dyson. The thoughts here are my own, not my employers :)
Where I'm at...