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Posts from ‘March, 2010’

‘Virality’ is not a success metric

I recently came across this fantastic piece of advertising. It’s all about having a friend share it with you (as they personalise it), so watching it from the link will miss the point. I need to tell you what it is for to talk about it, which slightly ruins the experience of watching it, so [...]

Thanks for all the book feedback…

I’m processing and considering every word of it, please keep it coming!
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We don’t have one group of “friends”

This is a draft excerpt from my upcoming book ‘Social Circles’. I’d love to get feedback on it. This excerpt is from the middle of chapter 2: “The Real Life Social Network”. The plan is for each section in the book to broken up like this - multiple sub-sections, followed by a section with ideas [...]

A blog by Paul Adams. I work as a UX Researcher for Google. Previously worked as an Interaction Designer for Flow and Industrial Designer for Dyson. The thoughts here are my own, not my employers :)

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