Archive for March, 2010

March 17, 2010 3

‘Virality’ is not a success metric

By in Advertising, Social Media

I recently came across this fantastic piece of advertising. It’s all about having a friend share it with you (as they personalise it), so watching it from the link will miss the point. I need to tell you what it is for to talk about it, which slightly ruins the experience of watching it, so [...]

March 17, 2010 0

Thanks for all the book feedback…

By in Book

I’m processing and considering every word of it, please keep it coming!

March 13, 2010 4

We don’t have one group of “friends”

By in Book, Sociability

This is a draft excerpt from my upcoming book ‘Social Circles’. I’d love to get feedback on it. This excerpt is from the middle of chapter 2: “The Real Life Social Network”. The plan is for each section in the book to broken up like this – multiple sub-sections, followed by a section with ideas [...]

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