Compare the evolution of the London Underground map. From the original schematic map: to today’s map (photo I took in 2008): This is a great example of really poor interruption marketing. This map serves an important function. Is this really an appropriate place for IKEA to try and boost brand awareness? (For a fantastic overview [...]
Nov, 2010
You can walk into any bar on any street and immediately make conclusions about whether it is for you. How bright or dark is it? How clean or dirty is it? What’s on tap, Budweiser or India Pale Ale? What’s on the walls? Who is in there? What age are they? What are they wearing? [...]
Recently, I’ve had a bunch of people ask me for book recommendations – usually what UX books I rate highly and re-read or return to for information. So here’s a list of a few that not everyone might have come across, and why I find them particularly useful. They are not all UX books, but [...]
-
A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
