There is an interesting thread on Quora about measuring online influence, with some solid ideas from Brian Solis, Karl Long and others. My contribution to the discussion was to get people to stop thinking about influence as something unidirectional, and think of it as bidirectional: The problem I see with most of the tools claiming [...]
Jan, 2011
Skype recently suffered a well documented outage. As a sign of the value they place in their customers, they offered a credit voucher – a gesture I appreciated. What is interesting is that the execution used two different ways to talk about the same thing, with very different emotional results. When I saw the first [...]
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
