Archive for January, 2011

January 11, 2011 2

Influence is bidirectional

By in Social Media

There is an interesting thread on Quora about measuring online influence, with some solid ideas from Brian Solis, Karl Long and others. My contribution to the discussion was to get people to stop thinking about influence as something unidirectional, and think of it as bidirectional: The problem I see with most of the tools claiming [...]

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January 2, 2011 4

The value of a dollar on Skype

By in User Experience

Skype recently suffered a well documented outage. As a sign of the value they place in their customers, they offered a credit voucher – a gesture I appreciated. What is interesting is that the execution used two different ways to talk about the same thing, with very different emotional results. When I saw the first [...]

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