Archive for November, 2011

November 27, 2011 1

Why I speak in absolutes

By in Research Method

More than once in the past I’ve been criticized for over-simplifying and over-generalizing research findings and for making bold claims that go beyond the scope of the research. But I’ve continued to do it, because I think when done correctly, it’s the best way to get people to act on the insight you generate. I’ve [...]

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November 20, 2011 7

Why I wrote Grouped

By in Book

Grouped is about to hit the shelves so I thought it timely to explain why I wrote the book. Some people may be surprised to learn that Grouped is a short book – roughly 160 pages. It should take no more than 2-3 hours to read. As anyone who needs to write for a living [...]

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