More than once in the past I’ve been criticized for over-simplifying and over-generalizing research findings and for making bold claims that go beyond the scope of the research. But I’ve continued to do it, because I think when done correctly, it’s the best way to get people to act on the insight you generate. I’ve [...]
Nov, 2011
Grouped is about to hit the shelves so I thought it timely to explain why I wrote the book. Some people may be surprised to learn that Grouped is a short book – roughly 160 pages. It should take no more than 2-3 hours to read. As anyone who needs to write for a living [...]
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
