Paul Adams is the Global Head of Brand Design at Facebook. He works with the worlds leading brands and ad agencies, using his background in social research and design to help them be successful on Facebook. Previously at Facebook he led the product team responsible for Facebook’s ad units, including sponsored stories and page posts.
In Nov 2011, Fortune magazine described Paul as “one of Silicon Valley’s most wanted.” He is broadly recognized as one of the leading thinkers on the emerging social web, and his work has been featured in The Wall Street Journal, Fast Company, AdWeek and many more leading publications. His work on describing the next evolution of social networks, “The Real Life Social Network” is one of the most viewed and downloaded presentations ever published on the web.
Prior to Facebook, Paul led social research at Google, where his work was foundational in building Google+ including being a patent holder for Circles. He also worked on Gmail, YouTube and Mobile. Prior to Google, Paul worked as a User Experience Consultant at Flow, leading research and design projects for clients including the BBC, The Guardian, Vodafone, UK Government and Betfair. Before Flow, he worked as an Industrial Designer, designing electronic appliances at Dyson, including Japan’s best selling vacuum cleaner, and also worked designing car interiors at Faurecia.
Paul holds a Master of Science in Interactive Media and a Bachelor of Design in Industrial Design.
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Hi,
I bought your book from Audible and found it extremely useful. The worst part of an Audiobook is, you listen to it on the road but cannot take down notes! So I was wondering if there was anyway you could provide the further reading materials you suggested in every chapter in written form?
I really really will appreciate it
Thanks,
Aysin
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Hi Paul, just read your book, love it, I find it very timely as I’m working on developing a social media strategy for a client of mine. However, I’m totally stumped, and can’t figure out how you calculated “friends of friends of friends” (page 136) as 1,000,000 as the impact one person has – I’m coming up with 2,197,000 by doing 130 X 130 X 130. The reason I care is I’m trying to figure out the ultimate reach of my brand influence if I go 3 degrees out. Can you help, am I doing this right? Thanks!
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