Posts under ‘Advertising’

Last week I learned that if you ‘Like’ something on Facebook, you give that entity permission to put updates (read: ads) in your newsfeed.
Yesterday a friend emailed me a link to watch the new Nike World Cup 2010 ad. It was recommended from a friend, so I was pretty motivated to watch it - even [...]

Marketers are trying hard to increase their number of fans on Facebook and followers on Twitter. This makes sense. It gives them an audience of people who expressed an interest in what they have to offer.
The question marketers need to ask is what they are going to do with all these new fans and followers. [...]

I recently came across this fantastic piece of advertising. It’s all about having a friend share it with you (as they personalise it), so watching it from the link will miss the point. I need to tell you what it is for to talk about it, which slightly ruins the experience of watching it, so [...]

Why do people ‘like’ things on social networks?

It would be easy for us to assume that it is because they liked the content. But it is a bit more complicated than that. It’s a combination of the content, and the person who posted it.
People sometimes ‘like’ content, not because they actually like it, but because [...]

Social networks are a minority of communication, and great behavioral advertising strategies will need to think beyond them, out into the world of phones and face-to-face interactions.
Social networks plan to target advertising at people by first understanding where groups of friends exist, and then figuring out who is most influential within that group. By advertising [...]

A lot of people are upset because Sidewiki allows people to comment on their site without them having control over those comments. They can say whatever they want about you, and you can’t control it.
But this is not new. People have been talking good and bad about brands for decades. It may not have been [...]

I love last.fm. Normally it looks like this:

Sometimes, they brand whole pages with big music events like Lollapalooza:

I’m OK with this. It’s very much in the background, I can engage with it if I want, or I can ignore it. It doesn’t take away from my core experience at last.fm - listening to music and [...]