Generally I take a pretty long view at things and my public talks reflect that. I speak about things that are happening now, but will take 2-5 years to fully realize themselves. This means people often ask me for examples of great work happening now. Things people are doing that can inspire change in todays [...]
Here is a talk I gave a few months ago explaining why Facebook is a new type of canvas for creative marketing. Let me know what you think!
I missed one thing in my last post – there is a role for heavyweight interaction in the future of advertising but it is very specific. Think back to how relationships form: through many, lightweight interactions over time. However, once that relationship has formed, and people are deeply committed on an emotional level, heavyweight interaction [...]
Technology is driving some dramatic shifts that will change the face of business, and change the fundamentals of marketing and advertising in particular. I’m constantly thinking about better ways to explain this to people, and about a month ago, I thought of something that resonates with almost everyone I talk to about it. So I [...]
We are experiencing the sixth great communication transformation brought about by new technology. Each transformation dramatically changed our perception of our world, and each was initially misunderstood. With each transformation, people made the same mistake. They looked at the new medium, and applied their ways of working with existing media to the new medium. The first [...]
Compare the evolution of the London Underground map. From the original schematic map: to today’s map (photo I took in 2008): This is a great example of really poor interruption marketing. This map serves an important function. Is this really an appropriate place for IKEA to try and boost brand awareness? (For a fantastic overview [...]
Last week I learned that if you ‘Like’ something on Facebook, you give that entity permission to put updates (read: ads) in your newsfeed. Yesterday a friend emailed me a link to watch the new Nike World Cup 2010 ad. It was recommended from a friend, so I was pretty motivated to watch it – [...]