This is chapter 2 of my book Grouped. You you like and want to read the rest, you can do so here! HOW AND WHY WE COMMUNICATE WITH OTHERS WHY WE TALK We talk to survive The desire to communicate is hard-wired into all of us. It was an effective survival mechanism for [...]
Book
Writing a book about social interaction is a strange experience because the minute the book hits the printing press, you start to uncover more and more new material that could have been included and you start to think about new things. I’m very lucky to be working in product development at Facebook, and am surrounded [...]
Grouped is about to hit the shelves so I thought it timely to explain why I wrote the book. Some people may be surprised to learn that Grouped is a short book – roughly 160 pages. It should take no more than 2-3 hours to read. As anyone who needs to write for a living [...]
Many people have asked me about some of the references for my Real Life Social Network talk. So here they are. I’m truly standing on the shoulders of others. For the most part, I’ve taken other people’s research and synthesized it, looking for patterns and trying to figure out how it all relates together. I [...]
Things have been quiet – I just finished writing the final drafts for my book. Big deadline over, so I’ll be blogging a lot over the next few months, introducing some ideas from the book. Next week I’m excited to speak at the VTM web design conference. Here is an outline of my talk. What [...]
I’d love to hear more feedback as I write the book. I’ve completed final(ish) drafts the following chapters: – The Real Life Social Network – Relationships – Influence This weekend I’m finishing the chapter on Privacy. Let me know if you’d like to read a draft on any of the chapters and provide feedback! We [...]
In their book on friendship, Liz Spencer and Ray Pahl identified 8 different types (based on their research). Associates were people who only shared a common activity, like a hobby or a sport. Useful contacts were people who shared information and advice, typically related to work or advancing ones career. Favor friends were people who [...]
I’m processing and considering every word of it, please keep it coming!
This is a draft excerpt from my upcoming book ‘Social Circles’. I’d love to get feedback on it. This excerpt is from the middle of chapter 2: “The Real Life Social Network”. The plan is for each section in the book to broken up like this – multiple sub-sections, followed by a section with ideas [...]
Here’s an outline of the book’s content. What sounds most interesting? What sounds least interesting? What parts sound like they would help you most in your job? 1. Introduction The shift towards a social web How the social web is changing marketing and advertising How technology doesn’t change many aspects of human behavior How technology [...]
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
