Posts under ‘Book’

Many people have asked me about some of the references for my Real Life Social Network talk. So here they are. I’m truly standing on the shoulders of others. For the most part, I’ve taken other people’s research and synthesized it, looking for patterns and trying to figure out how it [...]

Things have been quiet - I just finished writing the final drafts for my book. Big deadline over, so I’ll be blogging a lot over the next few months, introducing some ideas from the book.
Next week I’m excited to speak at the VTM web design conference. Here is an outline of my talk. What parts [...]

I’d love to hear more feedback as I write the book. I’ve completed final(ish) drafts the following chapters:
- The Real Life Social Network
- Relationships
- Influence
This weekend I’m finishing the chapter on Privacy. Let me know if you’d like to read a draft on any of the chapters and provide feedback!
We have a final cover design:

We’re [...]

In their book on friendship, Liz Spencer and Ray Pahl identified 8 different types (based on their research).

Associates were people who only shared a common activity, like a hobby or a sport.
Useful contacts were people who shared information and advice, typically related to work or advancing ones career.
Favor friends were people who helped [...]

I’m processing and considering every word of it, please keep it coming!
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This is a draft excerpt from my upcoming book ‘Social Circles’. I’d love to get feedback on it. This excerpt is from the middle of chapter 2: “The Real Life Social Network”. The plan is for each section in the book to broken up like this - multiple sub-sections, followed by a section with ideas [...]

Here’s an outline of the book’s content.
What sounds most interesting? What sounds least interesting?
What parts sound like they would help you most in your job?
1. Introduction
The shift towards a social web
How the social web is changing marketing and advertising
How technology doesn’t change many aspects of human behavior
How technology does change some things
Why people need to [...]

I’m writing a book. It’s due out in August. Here’s an elevator pitch - I’d love feedback:
Social Circles
How offline relationships influence online behavior, and what it means for design and marketing
We are witnessing a fundamental shift in the structure of the web. We’re moving from a world of content and consumption, to a world where [...]