I love last.fm. Normally it looks like this:
Sometimes, they brand whole pages with big music events like Lollapalooza:
I’m OK with this. It’s very much in the background, I can engage with it if I want, or I can ignore it. It doesn’t take away from my core experience at last.fm – listening to music and checking out new bands.
Recently, when I have ‘loved’ a track, the page has also been taken over by a brand:
I’m not OK with this. This is shouting at me, trying to take over, trying to get my attention. It is taking my attention away from listening and loving music. I just clicked a little heart, I didn’t ask for a huge banner ad to take over my experience. It also isn’t genuine. I don’t trust it. I’m pretty sure that AT&T don’t want me to ‘spread the love’ and ‘learn how to tell the world’ by spreading this music all over the internet. Worst of all for last.fm and for myself, I’ve stopped loving tracks to avoid this ad.
This is bad feedback. It’s rude, it’s in my face. It’s like the shouty sports coach yelling encouragement at his team of 10 year old kids.
Good feedback is subtle. It’s encouraging, but in a soft way. Like your grandmother coaxing you to eat more vegetables.
I wish last.fm was more like my Granny.