20
Jan 09

Finding the next opportunity

On one afternoon in a shopping district in Tokyo, I noticed two instances of people counting in order to observe larger patterns. The two guys on the left have a sheet with colour palettes, and are marking the number of people they see wearing certain colours. The guy on the right has a clicker, and is also counting some aspect of human behaviour.

Street Research Counting People

This is a great insight into how tomorrow’s trends already exist, but you have to go out in the world to find them. The two fashion guys could have stayed in their office and looked online and in magazines. But that only shows the status quo. And the mainstream. The opportunity that is coming next already exists at the edges of society.