Archive for the ‘Musing’ Category

Earlier on Twitter I posted that the social media ban on volunteers at the Olympics is idiotic. Let me explain why: 1. It’s a huge missed opportunity. Imagine if the organisers had decided to embrace social media from the volunteers. Imagine the moments that would be captured that couldn’t have ever been captured by the [...]

Lately, I’ve been talking to people about five major shifts that I see happening. Each is big enough to warrant a post of its own, so over the next few days I’ll write about each individually, and then write a post about what it means to think of them in combination. I’ll link to all [...]

If you want to sell something to someone, you need to understand their likely future behaviour. What factors will influence what they’ll do next? One of the worst ways to do this is to ask them. People are very bad at predicting their future behaviour. Two of the best ways are: – To look at [...]

Sometimes all I do in work is state the obvious. I synthesise data, turn it into a story and the result is stating the obvious. But this is what is necessary. People tend to ignore the obvious. It’s too obvious. If it is obvious, how could it be compelling? But sometimes ignoring the obvious means [...]