With regard to audience, I’ve seen people tend to make one of four types of status update on social networks: Private: I don’t want anyone to be able to see this, just a subset of people. Examples: photos of the kids, don’t want my boss to see comments on a night out, don’t want people [...]
Pear Analytics just published a whitepaper stating that 40% of tweets are “pointless babble”. This research has been captured by the mainstream media, as well as many blogs. The main conclusion I took from this research is that I won’t be hiring Pear Analytics anytime soon. The research method is so poor that any conclusions [...]
Tags: Twitter
Last year, my colleague Karen Groenink and I were doing some work around social software and put together a theory we called ‘Personal Analytics’. The problem we had observed was that in the most popular social software sites, there were very few feedback loops for the people publishing content. On top of that, these sites [...]
Tags: Personal Analytics
Top English footballer Darren Bent just got himself in trouble for Tweeting his feelings about his proposed transfer to another club. There is something the same and different about this. Same: Famous people say stupid things in public all the time. This is no different than saying things you will regret in TV interviews or [...]
Tags: Twitter
Homophily on Wikipedia Homophily (i.e., love of the same) is the tendency of individuals to associate and bond with similar others. The presence of homophily has been discovered in a vast array of network studies. Within their extensive review paper, McPherson, Smith-Lovin and Cook (2001) cite over one hundred studies that have observed homophily in [...]
Tags: Facebook
Stowe Boyd over at /Message writes a nice post questioning some Twitter metrics and analysis being thrown around. I have suggested for a longtime that to ‘get’ Twitter you need to follow 100 people at least, for several weeks. This cursory recitation of stats suggests that there are thousands of users out there happily communing [...]
Tags: Twitter
Paul works in the product team at Facebook, working on new ways for the platform to support marketers and advertisers.
Prior to Facebook, Paul led social research at Google, and his work was the foundation for Circles in Google+. He also worked on Gmail, Mobile and YouTube.
Grouped, Paul's new book is out now!
It will help you understand:
