Posts under ‘Social Media’

Marketers are trying hard to increase their number of fans on Facebook and followers on Twitter. This makes sense. It gives them an audience of people who expressed an interest in what they have to offer.
The question marketers need to ask is what they are going to do with all these new fans and followers. [...]

I recently came across this fantastic piece of advertising. It’s all about having a friend share it with you (as they personalise it), so watching it from the link will miss the point. I need to tell you what it is for to talk about it, which slightly ruins the experience of watching it, so [...]

Measuring ROI on social network activity is hard for marketers. Many use ‘number of fans’ or ‘number of followers’ as a success metric. If the number trends upward, things are good. However, in research, I’ve often seen people become embarrassed by the brands/companies that they have become a fan of.
“My friend told me to join [...]

A month ago I heard Mari Luangrath speak at the IDEA conference in Toronto. The theme of the conference was “Social and Experience Design” and Mari was speaking to us as someone who had built a successful business using only social media tools. How had she done it? What advice would she give other businesses?
As [...]

Tara Hunt as published a nice presentation on how people need to “forget about social media strategies, and think about customer-centric business strategies”. I’ll add another layer of complexity. They also need to stop thinking about what people do on the web, and start thinking about how the web fits into the rest of people’s [...]

Many people are excited about “real time”. Technologists get excited by updates in real time, news in real time; marketers get excited about customer feedback in real time.
But what is real time?
I’d argue that when we think about real time, we should be thinking more holistically about how people form memories and brand perceptions. People’s [...]