I’m starting to think about next year, what I want to get done, what I want our team (join us) to accomplish, what I’d love to see other companies build on our platform. Here are three trends I’m generally thinking about. Mobile. Obvious – but stop thinking about devices. That’s completely missing the point. Mobile is [...]
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Next week I’m excited to be running a workshop at UX Week – an excellent annual event run by the good folks at Adaptive Path. I’m finalizing the details around what is in and what is out. Below is the draft agenda. If you are going I’d love to hear what you’d like me to [...]
Recently I participated in two events which are now consumable online. I was a guest on Tummelvision, an excellent podcast by Heather Gold, Deborah Schultz, & Kevin Marks! Our conversation starts about 22 minutes in – check it out here: http://tummelvision.tv/2011/08/19/tummelvision-77-paul-adams-on-google-facebook-and-social-circles/ I was also delighted to participate in UX Week, an excellent conference run by Adaptive Path. Here’s the video [...]
Here is a draft outline of the Table of Contents for my new book Grouped. The sections are working titles – I’ll change them once I finish the content. They will read more like the first one i.e. a concluding statement. Any feedback on the content covered? What parts interest you the most and the [...]
In the last couple of weeks there has been plenty of speculation around: – Why I left Google – What happened to my book ‘Social Circles’ – What I’m working on at Facebook I never intended to write publicly about why I left Google, but it seems necessary to give people some facts that they [...]
The most important factor when trying to persuade consumers to purchase or tell their friends about your brand, is your perceived credibility. People need to know that you are authentic, that what you say is true, that you can be trusted. Research study after research study shows that perceived credibility will make or break a [...]
Much marketing activity in the last ten years has been focused on finding and seeding messages with “influentials” – people who have a high number of connections, and are thought capable of setting off cascades of a message. Based on a lot of research since The Tipping Point was published over ten years ago, we’re [...]
A few days ago I gave a talk at the IA Summit on ‘The Real Life Social Network’. Bridging the gap between our online and offline social network View more presentations from Paul Adams. Here’s the core diagram I spoke around.
As more people create more online content; from status updates to reviews, mentioning brands and businesses; identity and trust are increasing in importance. When faced with hundreds of comments about a restaurant, or thousands of reviews on a product you might buy, who the content was created by becomes much more important. Should you trust [...]
A nice example of Social Proof on Facebook. Also a nice example of someone crafting their public persona.
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A personal blog about social interaction, design + advertising by Paul Adams. Paul is the Global Head of Brand Design at Facebook, and author of Grouped.
