Recently I participated in two events which are now consumable online. I was a guest on Tummelvision, an excellent podcast by Heather Gold, Deborah Schultz, & Kevin Marks! Our conversation starts about 22 minutes in – check it out here: http://tummelvision.tv/2011/08/19/tummelvision-77-paul-adams-on-google-facebook-and-social-circles/ I was also delighted to participate in UX Week, an excellent conference run by Adaptive Path. Here’s the video [...]
Archive for the ‘Uncategorized’ Category
August 1, 2011
19
Draft Table of Contents for Grouped
By Paul Adams in UncategorizedHere is a draft outline of the Table of Contents for my new book Grouped. The sections are working titles – I’ll change them once I finish the content. They will read more like the first one i.e. a concluding statement. Any feedback on the content covered? What parts interest you the most and the [...]
July 12, 2011
183
Why I left Google. What happened to my book. What I work on at Facebook.
By Paul Adams in UncategorizedIn the last couple of weeks there has been plenty of speculation around: – Why I left Google – What happened to my book ‘Social Circles’ – What I’m working on at Facebook I never intended to write publicly about why I left Google, but it seems necessary to give people some facts that they [...]
June 23, 2011
16
Why negative comments are good for your brand
By Paul Adams in UncategorizedThe most important factor when trying to persuade consumers to purchase or tell their friends about your brand, is your perceived credibility. People need to know that you are authentic, that what you say is true, that you can be trusted. Research study after research study shows that perceived credibility will make or break a [...]
Tags: Advertising
May 30, 2011
17
From influentials to small connected groups
By Paul Adams in UncategorizedMuch marketing activity in the last ten years has been focused on finding and seeding messages with “influentials” – people who have a high number of connections, and are thought capable of setting off cascades of a message. Based on a lot of research since The Tipping Point was published over ten years ago, we’re [...]
April 12, 2010
15
Presenting ‘The Real Life Social Network’ at the IA Summit
By Paul Adams in UncategorizedA few days ago I gave a talk at the IA Summit on ‘The Real Life Social Network’. Bridging the gap between our online and offline social network View more presentations from Paul Adams. Here’s the core diagram I spoke around.
December 8, 2009
11
The Wisdom of Crowds Like Me
By Paul Adams in UncategorizedAs more people create more online content; from status updates to reviews, mentioning brands and businesses; identity and trust are increasing in importance. When faced with hundreds of comments about a restaurant, or thousands of reviews on a product you might buy, who the content was created by becomes much more important. Should you trust [...]
February 18, 2009
0
Four types of intended audience for status updates
By Paul Adams in UncategorizedAlthough it may appear that people share status updates with everyone on their network, they often have different audiences in mind, and most status updates are intended for specific individuals and groups. We can think about four audiences: Explicit audience The update is explicitly directed at specific people. No-one else would understand the update. Implicit [...]
