A few days ago I gave a talk at the IA Summit on ‘The Real Life Social Network’.
Bridging the gap between our online and offline social network
View more presentations from Paul Adams.
Here’s the core diagram I spoke around.
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Presenting ‘The Real Life Social Network’ at the IA Summit
The Wisdom of Crowds Like Me
As more people create more online content; from status updates to reviews, mentioning brands and businesses; identity and trust are increasing in importance.
When faced with hundreds of comments about a restaurant, or thousands of reviews on a product you might buy, who the content was created by becomes much more important. Should you trust these [...]
Social Proof on Facebook
A nice example of Social Proof on Facebook. Also a nice example of someone crafting their public persona.
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